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CHICAGO, January 29, 2009 – Jan Craig Headcovers taps Ellis&Potter Advertising to re-launch JanCraigHeadcovers.com Jan Craig Headcovers, LLC announced the re-launch of their online storefront and corporate website www.JanCraigHeadcovers.com, designed and implemented by their advertising agency Ellis&Potter Advertising www.EllisandPotter.com. In time for the PGA Merchandise Show in Orlando, FL, Jan Craig customers can now enjoy a completely renovated ecommerce website. A brand of choice for more than 50 years, Jan Craig is excited to be able to offer site visitors the opportunity to design and purchase these unique headcovers any time of day or night. Jan Craig has built a loyal group of passionate fans by delivering a quality, one-of-a-kind product. Their hand-made, custom headcovers offer the golfer both a sense of individuality and fellowship. “Customers frequently send us letters telling us how their headcovers are immediately recognized no matter where they’re playing – Scotland or Scottsdale. We’ve established kind of a cult following among golfers that sport our headcovers” says Jennifer Reusing, Director of Sales. “That relationship is very important to us.” With a desire to provide golfers with a superior and seamless online experience, Jan Craig worked with Ellis&Potter to re-imagine and reinvent the site. “We wanted to create a web product that would help tell the Jan Craig story and reinforce the company’s identity and rich legacy. As both a golfer and a creative director, I was honored to develop and design a site that would accomplish just that for this legendary brand,” says Curt Potter, Vice President and Creative Director of Ellis&Potter Advertising. In addition to the destination’s design
and messaging, “We
wanted the site to be completely intuitive for the typical customer
and our commercial accounts as well,” says Reusing. “Customers
are able to design their headcovers exactly the
way they want them, and then make their purchase safely.” The
step-by-step order process guides the user through unlimited design
choices to reflect their own personality. In addition to JanCraigHeadcovers.com,
Jan Craig will continue to expand how they engage customers online
through an assortment of social-networking applications and resources. In the mid-1960s, a young touring professional named Jack Nicklaus ordered a set, and as his success grew, so did recognition of his hand-knit headcovers. The tradition continues today with the same design as her originals – the classic accompaniment for golfers everywhere. The most recognizable headcovers on the course, Jan Craig’s hand-knit, all-wool headcovers are the top choice of many leading tour professionals and thousands of golfers worldwide.
Jennifer Reusing, Director of Sales Jim Ellis, President
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